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The PricewaterhouseCooper team has identified three possible ‘worlds’ – plausible futures to provide a context in which to examine the way organisations might operate in the future:
1. Small is beautiful, the Orange World: Companies begin to breakdown into collaborative networks of smaller organisations; specialisation dominates the world economy.
2. Companies care, the Green World: Social responsibility dominates the corporate agenda with concerns about demographic changes, climate and sustainability becoming the key drivers of business.
3. Corporate is king, the Blue World: Big company capitalism rules as organisations continue to grow bigger and individual preferences trump beliefs about social responsibility.
Can the three worlds co-exist?